PRODUCT DESIGNER · 6+ YEARS EXPERIENCE

Hi, I'm Ashley Britto.

I design B2B software that people don't need training to use. Six years turning complex workflows — support escalations, security alerts, payment exceptions — into interfaces that operators actually trust.

Explore My Work Download Resume ↓

UX
PRODUCT
AI
SaaS

6+ Years

Experience

UAE + India

Experience

Product / UX / UI

Design Practice

SaaS & B2B

Current Focus

UX Case Studies

How I think.

Four product problems in support, security, payments and onboarding. Each one starts with a workflow that was slower than it needed to be.

AI to human support handoff case study cover — support escalation interface concept

Case Study 01

AI → Human Support Handoffs

A unified context-handoff experience for AI-powered customer support escalations, helping human agents receive the right context when conversations move from AI to human support.

SaaS · AI · Support · UX

View Case Study

Case Study 02

From Sign-Up to Value

A product design exploration focused on reducing onboarding friction and helping new users reach product value faster.

B2B SaaS · Onboarding · Activation · UX

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Security alert triage case study cover — SOC alert prioritisation interface concept

Case Study 03

From Alert Overload to Action

Designing an AI-assisted experience that helps Security Operations Centre analysts prioritise alerts, investigate threats and make faster decisions.

Cybersecurity · AI · Dashboard · UX

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Payment exception management case study cover — exception investigation interface concept

Case Study 04

Detection was never the bottleneck

Designing an operational experience for investigating payment exceptions across complex payment and reconciliation workflows.

FinTech · Payments · Operations · UX

View Case Study

Complexity is inevitable.
Confusion isn't.

I enjoy working on products that have become complex over time — finding the structure underneath the complexity and turning it into experiences that are easier to understand, navigate and use.

UI Projects